Words have energy

50 Reasons Spiritual, Business, and Life Coaches Need a Copywriter

Ah, the mystical realm of coaching, where the air is filled with ambition and the spirit of transformation. But even the most enlightened guru or cutthroat business coach can stumble when it comes to penning that perfect prose. Enter the humble copywriter – part wordsmith, part magician.

Here are 50 undeniable, sometimes cheeky reasons why every spiritual, business, and life coach should have a copywriter in their corner:

  1. You’re a Coach, Not a Poet: Let’s face it, your strength lies in coaching, not crafting cunning copy.
  2. Avoid the Curse of Knowledge: You know too much, and it shows. A copywriter simplifies your wisdom without dumbing it down.
  3. Google Loves Words: SEO isn’t just a buzzword; it’s your ticket to the top of Search Mountain. Copywriters have the map.
  4. First Impressions Count: You wouldn’t wear pajamas to a TED Talk, so why let sloppy copy represent you?
  5. Spellcheck Won’t Save You: Grammar gremlins sneak into the best of texts. Copywriters are the exterminators.
  6. More Time, More Money: Every minute you’re not writing, you’re earning. Delegate to dominate.
  7. Cliches Be Gone: “Think outside the box” – said no successful copywriter ever.
  8. Because Jargon Kills: Your copywriter can translate “synergistic solutions” into “stuff that works.”
  9. Narrative Arcs Aren’t Just for Novelists: Great copy tells a story. Bad copy just tells.
  10. Emails That Get Opened: Subject lines are the gatekeepers. Good ones get you in; bad ones get you ghosted.
  11. Blogs That Don’t Bore: If your blog reads like a manual for setting a VCR, you need a copywriter.
  12. Social Media Savvy: They know their TikTok from their LinkedIn and write accordingly.
  13. They Speak Fluent Google: And Bing, and Yahoo, and whatever else the internet throws at you.
  14. Ads That Actually Sell: Because “Buy my stuff” doesn’t quite cut it anymore.
  15. Landing Pages That Convert: Where clicks become clients.
  16. Unbiased Opinion: Sometimes, you need to hear that your baby is ugly.
  17. Consistent Voice: Schizophrenic branding confuses clients. A copywriter keeps it coherent.
  18. They’re Professional Persuaders: They write; people buy.
  19. Magic Metaphors: They turn your coaching concepts into vivid visuals.
  20. Headlines That Hook: Grabbing attention in an ADHD world.
  21. Subheadings That Stick: Because sometimes the subtext is the main event.
  22. Call to Actions That Actually Call: More than just “click here.”
  23. They’re Not Afraid of the ‘F’ Word: And by ‘F’, we mean ‘Funnel’.
  24. Web Copy That Wows: First rule of websites – don’t bore your audience.
  25. Product Descriptions That Pop: Sell the sizzle, not just the steak.
  26. Newsletters People Notice: Escape the fate of the trash bin.
  27. Crisis Comms: When things go south, a copywriter points north.
  28. They Prevent Procrastination: With a copywriter, your marketing material gets done. Period.
  29. Multitasking Mastery: They write your copy while you change the world.
  30. They Kill Your Darlings: Not literally, but they’ll ax your beloved buzzwords.
  31. Translation for the Masses: Turning complex concepts into digestible bits.
  32. Because Passion Doesn’t Always Persuade: Enthusiasm needs structure.
  33. Brand Stories That Beguile: Because every coach has a saga worth sharing.
  34. Slogans That Stick: Like, really stick. For years.
  35. They Make Data Delicious: Facts and figures with flair.
  36. Professional Flirting: They make your brand irresistibly attractive.
  37. **No More ‘Just’: ‘Just’ do this, ‘just’ try that – they know better.
  38. They Aren’t Afraid of Long Copy: Sometimes, more is more.
  39. They Give Good Quote: Turning your thoughts into quotable gold.
  40. Taglines That Tell: A good tagline is the whisper you can’t ignore.
  41. They Know When to Stop: Enough said.
  42. Psychological Savvy: Copywriters understand buyer psychology.
  43. Conversion Experts: They turn lookers into bookers.
  44. They Write, You Relax: Put up your feet; they’ve got this.
  45. ROI on Point: Invest in words, reap rewards in cash.
  46. Because ‘Good Enough’ Isn’t: Not in your coaching, not in your copy.
  47. They’re Your Voice, Just Louder: Amplifying your message without shouting.
  48. Testing, Testing, 1-2-3: What works? What doesn’t? They figure it out.
  49. They Keep Learning: Copywriting ninjas on top of trends.
  50. Because Deep Down, You Know You Need One: Listen to that little voice; it’s speaking sense.

So, there you have it – 50 compelling, occasionally humorous reasons why every coach needs a wordsmith warrior by their side. Remember, in the realm of coaching, your words are your wand. Choose them wisely, or better yet, let a pro craft them with care. After all, in the world of words, the pen isn’t just mightier than the sword; it’s mightier than the mind.

Crystal Adair-Benning

Crystal Adair-Benning is the Word Magician, Story Supercharger, Copywriter & Ghostwriter for rebels, misfits and world-changing humans. She is best known for being not known at all. A secret weapon amongst successful entrepreneurs who covet her Quantum Copy Method – combining the science of writing with the spirituality of creativity. A multiple NYTimes Bestselling ghostwriter and former highly sought-after luxury event planner, Crystal finds joy in being an Intuitive Creative digital nomad – free to explore the globe with her husband, dog and laptop.

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