Copywriter. Word Magician. Story Supercharger.
Crystal Adair-Benning
Hey! I’m Crystal
I could recite all of my badass resume highlights but, let’s face it – you’re not here for that. You just want to know that I’m one heck of a Word Magician, right?
Turns out, I’m pretty darn good at that.
I’m best known for not being known at all
A sequinned secret weapon Copywriter & Ghostwriter I help people, just like you, land centre-stage while your clients feel like total rockstars working with you.
With a background in Live Events, Marketing, PR, and Media, I teach strategy backed by real world proof and practice rather than theory. Always keen to think outside the book and push envelopes, I’m the Word Magician who loves to explore human connection and emotion before aiming straight at the heart of your very best. clients. ever.
When not writing (so, like 2.2 secs a day) I can be found chilling with my sweet pup, or dimples-for-days husband on some crazy awe-inspiring adventure OR jetsetting the globe writing and creating with you and for you.
Want behind the velvet rope? A peak behind the Word Magic curtain...
- New Zealand is my favorite place on earth
- I rarely drink more than water (the good stuff!)
- I’ve written several NYTimes Bestsellers and dozens of Amazon ones
- I will reroute an entire trip across the globe for a prawn sammie in London
- Nature is my happy place. I don’t even have a desk. My brain needs stimulation and space to write best.
- Writing adventures is a speciality and my Create-cations are probably my fave thing I offer!
Every writer has a speciality.
Here's WHAT MAKES MY SEQUINS SPARKLE.
Here are my North Star clients:
rebels, misfits and disruptors
with a powerful message that needs amplification
clients who LOVE WORDS & WANT THE MAGIC ONES
the deeply felt, ‘heck-yes’ kind, are totally my jam.
long term dreamers and doers
who are ready to unleash their wisdom and magic on the world… in the very best ways.
I work best with clients who are seeking a strong, savvy and sometimes sassy writing guide to reveal the magic in their messaging and connect deeply to their dream clients.
Stay wild. Write more. Change the World.
That’s my motto.
