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The Mental Fitness App for Gen Z focused on offering kids the education their parents want by creating win/wins for what incentivizes them.

The problem

Creating content to bring the parents on board with a new method to connect with their kids and create win/wins. Offering tools like learning to cook, meditation, mindset and resiliency in a bartered exchange with parents for what the kids want most.

The Solution

Refreshed marketing, articles for LinkedIn and social channels, focused interviews and content for the individual experts inside of the program.