Unlock the Magic Word Your Client Needs to Convert
What's your magic word?
Words are like magic to our ears. When someone speaks our language, we feel connected, seen and valued. It’s the secret to making sure your copy connects and ultimately converts.
And, the word your clients longing to hear, is what they’ve been doing all along. Yes, it’s hidden right there in plain sight. What we BELIEVE, we do. Consistently. Love it or loathe it. Our actions actually speak louder than words and when we write them down… instant conversion.
1. You’re on a sales call with your client. The reason they say they won’t hire you...
They need to speak to their partner.
They simply can’t afford it right now (but they’re keen)!
It’s not aligned with their business goals/needs right now.
2. Your customer often shows up to coaching calls or meetings...
Late. Distracted. Over-scheduled.
Focused. Intense. Solution-oriented.
Contradictory. They want ‘this’ but not ‘that’.
3. Upon completing your time together, your client often...
Implements an entire system with ease and sticks to it.
Continuously tries to improve or hack the tools you’ve given them.
Does their own thing. They heard you… but they intuitively feel they know better.
4. When you write social media posts, your clients...
Like it but rarely comment.
Like it and comment, asking for deeper info they’ll devour.
What’s social media?
5. If your ultimate client could have whatever they wanted, what would they choose?
To have the blueprint and use it to get ahead.
To hire someone else to implement.
To create something entirely new/different.
Your Answers
MAGIC WORD – SYSTEM
Your dream client has been looking for the system, process or step that will allow them to find productivity, flow and success. While their purpose might be automation, they do it for ease and flow, not more time.
MAGIC WORD – EASIER
Your dream client is looking for life (especially business) ‘easy button.’ They’re not afraid of hard work, in fact, they love it, but the long, relentless hours have their head spinning. They are on the verge of their big break, and success is coming… they just wish it was easier.
MAGIC WORD – IMPACT
Your dream client has had success, and now they want joy. They’re looking for a purpose beyond their bank account, and impact is the mission. Your client may push away from society’s traditional systems for a more unique approach to living or invest in ways to buy back their time freedom so they can spend it elsewhere.
Want to dive deeper?
How can you implement this word today to make sales?
All the tea is spilt in your email…
