There are so many brilliant tools and apps now on the market to make your copywriting journey a success. Oh, how I wish, so many of these had been around in the early days of my career… but I digress.
One of my favourite go-to tools for uncovering exactly what my clients (and yours) are Googling is answerthepublic.com
Answer The Public
The tool is completely free (with a maximum usage per day) where you can plug in a search term and explore what the wild, wild, internet is searching about that term.
You’ll uncover gems like “what is a Copywriter?”, “How much do Copywriters make?”, “Where can I find a Life Coach?”, “What is Word Magic?”, “How do I know a Coach is qualified?”, etc.
And, WHY, would you want to know all this?
By checking what real people are Googling about a search term, you’ll have hundreds of publishing ideas for books, blogs, social posts, Tiktoks and even programs/products you may want to offer.
It’s a veritable gold mine of ideas based on a search term.