Word Science

At Word Magic, led by Crystal Adair-Benning—a NYT bestselling copywriter and the mystical maestro behind some of the most compelling narratives in the coaching world—we don’t just write; we weave enchantments. Here’s why every coach, every visionary, every game-changer needs to dip their quill in our magic ink.

Here are 50 undeniable, sometimes cheeky reasons why every spiritual, business, and life coach should have a copywriter in their corner

For those who say they “hate sales”, I’ve got some breaking news - we are all in sales.

As a self-proclaimed lover of the adjective (mmm it’s just so juicy!), I have to remind myself (often!) to slow down or skip altogether for the sake of brevity and also… our brains!

Is your copy riddled with “I” statements? Do you catch yourself telling everyone around you “I do this” or “I do that” when describing your work?